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• Published on: 1707
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• Sales Rank: #822701 in Books
• Published on: 2015-09-07
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .35" w x 6.00" l, .41 pounds
• Binding: Paperback
• 154 pages

Most helpful customer reviews

4 of 4 people found the following review helpful.
Great Tips
By Waqas Amjad Sethi
I’m a writer and I started this kind of career three years ago. However, I only focused on writing general articles. There’s a rising demand on “copywriting jobs” and I tend to fail them or give up doing them because I can’t really write a good one. I tried looking for ways, but the internet is so big, that it really gets me overwhelmed, I don’t know which one I should choose. So, I considered this book, took my time reading it and it worked wonders. I tried to apply for a copywriting job offer and I’m glad I made it! I was hired and I’m doing a great job (according to my manager). This book honed me to become one!

3 of 3 people found the following review helpful.
A great book for those wanting to explore the depths of copywriting
By Randy
I really learned a lot with this book. There are so many examples of excellent material used in the past and present, as well as some major mistakes companies have made in copywriting. The examples show details of what is good and bad about the advertisements, as well as the techniques you have to think about. From studying your competitor's products, to motivating buyers to use your product above all others, this book is an excellent source of information.

2 of 2 people found the following review helpful.
Useful book for professional writers.
By Alex Thomas
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I would recommend any professional writer to read this book to shine his/her writing skills even more.

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[R178.Ebook] Download PDF Beginning Behavioral Research: A Conceptual Primer (7th Edition), by Ralph L. Rosnow, Robert Rosenthal

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--

Continuing the Chain of Discovery and Understanding

 

Beginning Behavioral Research introduces students to the broad base and conceptual underpinnings of basic principles of ethical research with human participants from (a) the development of ideas and testable hypotheses, to (b) the selection of appropriate methods of measurement and data collection, to (c) the design and implementation of empirical research, to (d) the statistical analysis and interpretation of results, and finally, to (e) the reporting of findings and conclusions. The authors emphasize good research, empirical reasoning, and the continuity of psychological science in the continuing cycle of discovery and understanding.

 

The beginning in the title of this text is intended to have a double meaning. It not only describes the level of the material but also conveys the idea of a journey. For some students, the journey will be completed at the end of the course in which this text is used. For others, the journey will have just begun. In either case, students will have a deeper understanding of the applicability and limits of the scientific method.  They will also have learned how to frame questions about the scientific results they read or hear about in the media in ways that will allow them to reach beyond other people’s conclusions or assertions and decide for themselves what is true.

 

Additional Learning Goals

Upon completing this book, students who are expected to conduct a research study should be able to:

• Craft a research idea that can be empirically tested
• Choose methods of data collection and measurement
• Develop a research proposal
• Design and implement the research study
• Approach the research data
• Test and evaluate hypotheses and explore the results
• Report the research project in the APA style

• Sales Rank: #211782 in Books
• Brand: Brand: Pearson
• Published on: 2012-03-12
• Original language: English
• Number of items: 1
• Dimensions: 10.10" h x 1.10" w x 8.20" l, 2.16 pounds
• Binding: Hardcover
• 408 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

7 of 8 people found the following review helpful.
It is a shame that all researchers have not followed the wisdom in this book
By Robert M. Gordon, Ph.D.
An Expert Look at Love, Intimacy and Personal Growth

Ralph Rosnow was my professor when I was a PhD student in the 1970's at Temple U. Most of what I learned in psychology then, now seems naive and useless. The exception is what I learned about what really is science and how research can be "scientific" and still be very wrong. I learned from Dr. Rosnow how to tell the difference between bad research and good research. Drs. Rosnow and Rosenthal saw past the smoke and mirrors, artifacts and biases, and proposed a better methodology and understanding. Recently, I had a question about my research design and analysis. I pulled "Beginning Behavior Research" off my shelf and found it valuable. it is a great book for the beginning and seasoned researcher.

4 of 4 people found the following review helpful.
A Good Introduction (7th Edition)
By T. A. Daniel
Rosnow & Rosenthal's BEGINNING BEHAVIORAL RESEARCH (7th Edition) is quite good. This book is aimed at undergraduate college students majoring in a behaviorally-based science (such as psychology). For a methods class, this textbook might fall a little short of the depth that most professors are looking for. While this book does a good job of explaining the absolute basics (e.g., understanding what a testable hypothesis is), it doesn't quite go far enough; the book ends with "The Analysis of Frequency Tables." This textbook seems suited for classes that try to integrate intro statistics and methods into one course.

Otherwise, the book is very readable and informative. The ending of each chapter includes nice summaries, multiple choice review questions, and discussion questions. This is esoteric material, but the authors take their time to flesh out these conceptual ideas.

If you are looking for a textbook for a Stats/Research Methods course, this might be a good book to use for the first semester. If you are looking for a purely Methods-based course, Introduction to Behavioral Research Methods (6th Edition) might be a little better suited.

2 of 2 people found the following review helpful.
Great information, but horribly dry writing
By Consumer
OMG I can't believe I still have to read 9 more chapters of this book this semester. Great information, but horribly dry writing, and really tedious format; paragraphs ramble on for the better part of a page, mind you in what I am guessing is 8pt font...REALLY hard to read...

Maybe I'll just skim it and peruse the chapter summaries for the rest of the semester.

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This collection brings together established and emerging scholars in communication studies to examine the relationship between communication and the economy in contemporary society.
Providing context for ongoing debates in the field as well as opening new areas of research, the collection brings a sense of continuity and coherency to an area of study that, until recently, has received little commentary at the level of disciplinary objectives and commitments.
Through concrete case studies and theoretically informed essays, the chapters explore a range of important disciplinary topics – from the rhetoric of economics to the role of language in mediating financial crises.
Written with an eye towards engaging a wide audience, this collection is a welcome addition to any course that focuses on the relationship between culture, the economy and communication including the rhetoric of economics, political economy and communication and cultural studies of the economy.

• Sales Rank: #2732048 in Books
• Published on: 2013-10-29
• Original language: English
• Number of items: 1
• Dimensions: 8.90" h x .80" w x 5.90" l, 1.10 pounds
• Binding: Paperback
• 341 pages

About the Author
Joshua S. Hanan (PhD, University of Texas-Austin) is Assistant Professor in the Department of Communication Studies at the University of Denver. Mark Hayward (PhD, University of North Carolina-Chapel Hill) is Assistant Professor in the Department of Communication Studies at York University.

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Ernie Rutter has made, and continues to make, a significant impact in the field of rock deformation. He has studied brittle and plastic deformation processes that occur within both the oceanic and continental crust, as well as other key properties such as the permeability and seismic velocities of these rocks. His approach has been one that integrates field observations, laboratory experiments and theoretical analyses. This vol-ume celebrates Ernie's key contribution to rock deformation and structural geology by bringing together a collection of papers that represent this broad approach. The papers within the volume address key issues that remain within these fields. These range from fundamental studies of brittle and plastic behaviour along with the resultant structures and microstructures from both the field and laboratory, to applied problems where a better understanding of the deformation and properties of the crust is still needed.

• Sales Rank: #4778551 in Books
• Published on: 2015-11-25
• Original language: English
• Dimensions: 9.75" h x 6.75" w x .75" l,
• Binding: Hardcover
• 277 pages

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[J457.Ebook] Free Ebook THE UPANISHADS, by Joseph Lumpkin

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The Holy Writ of Hinduism

• Sales Rank: #2790283 in eBooks
• Published on: 2009-03-14
• Released on: 2009-03-14
• Format: Kindle eBook

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[C119.Ebook] Free Ebook Spurgeon Gold, by Charles Spurgeon

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Books about the life and ministry of"The Prince of Preacher's are not uncommon. However Spurgeon Gold takes a unique approach. It has isolated the great preacher's deep passion for the lost many of his powerful gospel proclamations, and his convicting exhortations to Christians to share their faith. You will weep your way through through this compilation.

• Sales Rank: #1455206 in Books
• Published on: 2005-07-11
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 6.25" w x .75" l, 1.16 pounds
• Binding: Hardcover
• 248 pages

About the Author
Ray Comfort is a best-selling author, co-host of the award winning television show Way of the Master, and founder of Living Waters Ministries.

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18 of 19 people found the following review helpful.
A mother-lode of Spurgeon wisdom
By J. Green
A delightful compilation of the best representatives of Spurgeon's wisdom and expositions of how to use God's Law (Ten Commandments) in evangelism.
There is little original writing by the author other than his preface. However, Ray has provided some commentary after certain quotes which does not serve to detract the reader from Spurgeon's topics. This is a smart approach to this collection. Spurgeon was such an inspired rhetorist, gifted with an imcomparably rich vocabulary that demands little or no explanation, which is a testament to Spurgeon's ability to preach to all levels of human intellect. There's not much to expound on the fact that all mankind is under the curse of sin having violated God's holy standard and the need for salvation from eternal damnation through the sacrificial death of Jesus Christ on Calvary.
A required edition for anyone involved in evangelism.

14 of 14 people found the following review helpful.
Very motivating
By Bob Grove
This book really gets you to want to share your faith. It reminds us of just what the fate of the unsaved is and how imperitive it is for them to repent. Well done.

9 of 9 people found the following review helpful.
Real Gold
By Mike Robinson
Herein are some tasty quotes from C.H. Spurgeon concerning the application of the Ten Commandments in evangelism. In this fine volume Ray Comfort has collected some of the most outstanding excerpts from the Prince of Preachers (Spurgeon was also said by some to be the last Puritan).

Spurgeon notes: "They must be slain by the law before they can be made alive by the gospel."

The editor allows the short expositions to speak for themselves as the reader is carried up to lofty heights while being taught to employ the Decalogue in witnessing.

Charles Spurgeon stated:
"I do not believe that any man can preach the gospel who does not preach the Law." Then he warns, "Lower the Law and you dim the light by which man perceives his guilt; this is a very serious loss to the sinner rather than a gain; for it lessens the likelihood of his conviction and conversion. I say you have deprived the gospel of its ablest auxiliary [its most powerful weapon] when you have set aside the Law. You have taken away from it the schoolmaster that is to bring men to Christ . . . They will never accept grace till they tremble before a just and holy Law. Therefore the Law serves a most necessary purpose, and it must not be removed from its place."

This is an essential volume for Spurgeon lovers, evangelists, apologists, and ministers and all those who desire to become effective witnesses for Christ.

CHS: "The Law cuts into the core of the evil, it reveals the seat of the malady, and informs us that the leprosy lies deep within."
God Does Exist!: Defending the faith using presuppositional apologetics, evidence, and the impossibility of the contrary

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